Social media is a double-edged sword for employers. On one hand it serves as a free promotional tool for your company thanks that allows employees to share work-related photos and positive news on their personal social media channels. On the other hand, it has introduced the need to regulate these communications without stifling them.
With tech-savvy Millennials in the workforce and now Generation Z, the lines between “personal” and “professional” have become increasingly blurred online. As a result, your company would do well to maintain certain guardrails to ensure that no trade secrets or brand negativity are publicly shared.